What traditional thinkers overlooked is the speed of adoption. Beginning with initial adoption, the industry has seen significant expansion in the broader market.

One key insight is highlighted by recent research: what succeeded in the past may not work today or tomorrow.

Organizations that focus too much on specific tools and not enough on culture and capability often struggle the most.

Over the last 18 months, market leaders have shifted dramatically in response to competitive pressure. This shift demonstrates the importance of staying competitive in a rapidly evolving market environment.

Key Insights

• Industry guidelines are transforming the manner in which organizations manage data privacy.
• The complexity of contemporary platforms requires new skills throughout technology organizations.
• Success is less driven by individual technologies and increasingly requires organizational culture.